Sony exec: DRM should be ‘invisible’

By Matt Kapko

Digital rights management is an inevitable byproduct of the capabilies consumers now have to store and stream large amounts of information, but for it to function properly it must be virtually invisible to the consumer, Albhy Galuten, vice president of digital media technology at Sony Corp. of America, said in his opening keynote at the Digital Media Summit.

“We all hear the rumors about how DRM is going to be dead, it’s too complicated, it’s too confusing,” he said. “The goal is to have it invisible to the consumer.”

He squarely puts that responsibility on the industry. Media companies must allow consumers to enjoy the content they want on the device they prefer on their schedule, he said.


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