Google sees video anti-piracy tools as priority

Google Inc., racing to head off a media industry backlash over its video Web site YouTube, will soon offer anti-piracy technologies to help all copyright holders thwart unauthorised video sharing, its chief executive said on Wednesday.

YouTube, which Google acquired late last year, plans to introduce technology to help media companies identify pirated videos uploaded by users.

But, to date, the tools are only being offered as part of broader licensing talks, media industry insiders complain.

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