Universal Music Begins Offering DRM-Free Video Clips

As music sales continue to fall, the major labels are being forced to get creative in reaching customers, including embracing a channel the industry has long attacked: file-sharing online.

Starting this week, Suretone Records, a division of the Universal Music Group, will begin distributing online video clips of some artists, such as Weezer and Drop Dead Gorgeous, the New York Times reports.


Read more on www.marketingvox.com